Print large quantities. Large quantities result in cheap calendar printing. Printing on an A1 size is cheaper than printing on an A2 size – an A3 wall calendar printed on A1 is cheaper than an A3 printed on A2. Print 4 designs of the same quantity at once and cut after printing. That automatically reduces your printing cost.

1 person receives an average of 3 calendars per year. So, why must people display yours instead of other companies’ calendar? Your design quality, paper quality and printing quality is the only way to have your calendars displayed.

Make sure your calendars are fun and relevant
Your calendar images are the most important factor in customers’ decisions to display your calendars. Use photos that are relevant to both your business and your customers. For your calendars to be displayed the photos must be fun. Customers will be proud to hang on your calendars if you do so.

Timing is everything when it comes to calendar distribution. You must give calendars out first to get your personalized calendars hanged. Some printing companies deliver mid-January resulting in your calendars being thrown away. Print your calendars as soon as possible, store them and distribute them close to the New Year when people are ready to hang them. Your timing determines the success of your marketing success. Better be too early than too late.

Use high-quality and high-resolution photos. Low quality affects your brand while high-quality photos boost your brand image. Shutterstock is a great source. The quality of photos can boost or break the success of your promotional tool.

Use high-quality paper to get more out of your calendars. No matter how good your design and printing quality can be, low-quality paper destroys all your hard work. Your prospects and customers will perceive your service as low quality. It’s not fair but people judge a book by its cover. In marketing they found a name for that behavior – they call it physical evidence.

Just like paper and photo quality so is your design. The best calendar design boosts your brand. Your calendar design is what people use to decide whether to hang your calendar or not. Bad calendar design guarantees that people perceive you as an amateur. Can I repeat myself? Amateur.

A simple design and creative photos result in the best calendar which everyone wants to hang. Your calendar must be simple and professional. Creative photos inspire people and increase the value of your calendars to your prospects and clients. Make sure your pictures are attractive to give them maximum effect.

Include your company logo, contacts, and more info.

Last but not least do not forget to include your logo and contact information on your calendar. If you want people to visit your website make sure your website address and your logo stand out. If you want people to call you make your phone number big and stand out.

Yesterday I wanted to call my office and I didn’t have the number. Guess who helped me, my daughter who can’t even write her name, she knew the number by head. You must be the first company people think of when they want to buy the services which you offer. They must know your phone numbers more than they know themselves. As for the advertising message less is more.